Search results for "Purchasing decision"

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The Impact of the Current Crisis Generated by the COVID-19 Pandemic on Consumer Behavior

2020

Abstract It is well known that the extent to which the supply manages to adapt to the demands and changes in consumer behavior is key to the success of a business or, in the current economic context, to the survival of a business. This paper aims to analyze the manner in which the perception and attitude of the individual towards risk causes major changes in its purchasing behavior and, implicitly, to identify the tools of marketing with a favorable impact on the consumer, in the economic and social context generated by the Covid-19 pandemic. Although the fear and concern generated by the current economic and social crisis are visibly affecting both social behavior in general, and purchasin…

EntrepreneurshipHF5001-6182Social PsychologyCoronavirus disease 2019 (COVID-19)media_common.quotation_subjectcovid-19 pandemic030231 tropical medicineEconomics Econometrics and Finance (miscellaneous)Social environmentconsumer behaviorPurchasing decisionPurchasing03 medical and health sciencescrisis0302 clinical medicinePerceptionPandemicBusiness Management and Accounting (miscellaneous)Business030212 general & internal medicineBusinessMarketingConsumer behaviourmedia_commonStudies in Business and Economics
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